choice anxiety 選擇焦慮

Choice anxiety is induced by the need to choose between similar options and is increasingly being recognized as a problem for individuals. 當你面臨太多相似的選擇，無法決定的時候產生的焦慮感就叫“選擇焦慮（choice anxiety）”，現在越來越多的人有這種困擾，“選擇焦慮癥”也越來越受到人們的重視。   Research on consumerism shows that shoppers experience increased anxiety when asked to choose from a greater number of similar products. In this case, a reduction of choices reduces anxiety and eases decision-making. 消費主義研究顯示，面對的相似產品選擇越多，購物者的選擇焦慮就越嚴重。在這種情況下，減少現有選擇的數量能夠減輕焦慮并有助于購物者做決定。

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