mystery shopping 神秘購物

Mystery shopping is a tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance1 with regulation, or to gather specific information about products and services.  “神秘購物”是市場調查公司和監管機構的外部調查工具，也可以由公司作為內部調查使用，以衡量服務質量、是否遵守規則，或作收集產品和服務的特定信息之用。   The mystery consumer's specific identity and purpose is generally not known by the establishment being evaluated.  被評估的機構一般不知曉神秘顧客的特定身份和目的。

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