New Retail 新零售

New Retail1 is a term that roughly indicates a combination of the best in physical and online retail. In the words of Jack2 Ma, founder3 and chairman of e-commerce behemoth Alibaba Group Holdings Ltd, New Retail is making the distinction between physical and virtual commerce obsolete4. 新零售的意思就是將實體店零售和網絡零售的優勢結合起來。用阿里巴巴創始人兼主席馬云的話說，新零售就是讓實體商業和虛擬商業的差別不復存在。   A latest example is a strategic partnership5 announced in February between Alibaba and Bailian Group Co Ltd, a retail conglomerate6 headquartered in Shanghai. Under the deal, the duo would leverage7 their troves of consumer data in order to integrate offline stores, merchandise, logistics and payment tools to deliver a better overall shopping experience. 新零售方式最近的一個例子就是今年2月阿里巴巴和總部在上海的大型零售企業百聯集團宣布建立戰略伙伴關系。按照合作協議，雙方將利用消費者數據資源將線下門店、商品、物流以及支付工具整合起來，提供更好的整體消費體驗。

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