高質量英文求職信的寫法(2)

　　6. Ask for opinions, advice, and feedback from friends, and from sales, marketing, and advertising experts.

　　7. Mail a small sample to test your letter. This is important. A consultant friend once mailed 76,000 brochures at a cost of nearly $15,000, and only got three responses. What a shame! The material was poorly written, badly designed, and poorly tested. Test your letters before you roll them out on a large scale.

　　8. If you're getting the kind of response you want, mail larger numbers.

　　9. Enclose a response form to increase your response.

　　10. Remail the same letter to the same people two or three times. Repetition often helps.

　　11. Don't mark letters "Personal and Confidential," unless there's a solid reason why they can't be opened by a secretary. If the letter is persuasive enough, it will get through.

　　Give yourself time

　　You can't expect to produce an exceptional document overnight. Letter-writing is actually harder than resume-writing because you're starting with a clean slate. In resume-writing at least you have your background--which is definite--to work with. In letter writing, you start with nothing. Letters can be about anything. That's why they're so difficult.

　　I once took a class called "How to Market a Book." The class focused on writing query letters to publishers to get a book contract. The course lasted six weeks and met for two hours each week. I spent several hours per week on homework--staying up all night several nights--and the end product was a one-page sales letter to publishers. Lots of work for just one letter.

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